The Goal is an attempt to reevaluate business management from first principles. The book explains Goldratt’s Theory of Constraints, which states that in any business, the sole determinant of output is the bottleneck resource. To grow, a business has to identify its bottlenecks and reorganize business processes to address them. It sounds simple and perhaps obvious, but the lessons helped me to think about my own business.

Highlights

• Despite $30k in monthly revenue, TinyPilot barely covers costs.
• I’m exploring options to get big companies to pay more for TinyPilot.
• I need to come to terms with the fact that managing people is a real job.

Goal grades

At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:

Increase TinyPilot’s revenue to $33k

• Result: Increased TinyPilot’s revenue to $39k
• Grade: A

TinyPilot had a huge spike in sales following a big review from ServeTheHome, one of the top blogs / YouTube channels for IT hardware.

A transparent look at how I generated $5,145 in revenue from my indie projects in May 2021.

Highlights

• TinyPilot has its first official office space.
• I tried a marketing experiment that flopped.
• Designing IT infrastructure for a new office is fun.

Goal grades

At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:

Increase TinyPilot revenue to $30k

• Result: Increased revenue by 46% to $29k
• Grade: A-

I didn’t quite hit my $30k goal, but I came close. It’s a relief to end the downward sales trend that began in February.

A transparent look at how I generated $5,247 in revenue from my indie projects in April 2021.