Reading List
The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served. from The Next Web RSS feed.
The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.
The founders of IronSource spent a decade building tools that helped mobile app developers monetise their products through advertising. They sold that company to Unity for $4.4 billion in 2022, watched Unity dismantle the ad network they had built, left in 2024, and have now returned with a company whose premise is that the entire […]
This story continues at The Next Web