Shortly after launch, TNW Council is already seeing clear, early signals from its concierge model, signals that underline a fundamental truth often overlooked in the startup ecosystem: founders operating at €1 to 10 million and leaders scaling companies between €10 to 100 million are solving entirely different problems. From the first concierge-led conversations, a consistent pattern emerged. Founders in the €1 to 10M range are primarily seeking: practical growth strategies clarity on positioning, channels, and prioritization hands-on experience that helps them avoid early-stage execution mistakes In contrast, leaders operating at €10 to 100M are no longer asking for growth playbooks.…

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