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An interview with IMG President Adam Kelly on streaming platforms' increasing share of sports media rights, live sports as an antidote to AI content, and more (Josh Noble/Financial Times) from Techmeme RSS feed.
An interview with IMG President Adam Kelly on streaming platforms' increasing share of sports media rights, live sports as an antidote to AI content, and more (Josh Noble/Financial Times)
Josh Noble / Financial Times:
An interview with IMG President Adam Kelly on streaming platforms' increasing share of sports media rights, live sports as an antidote to AI content, and more — As Netflix and Apple expand their sports ambitions, the head of IMG says media rights are entering a new phase driven by scarcity, retention and measurable returns