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Amazon and Netflix partner to let advertisers buy Netflix ad inventory via Amazon's demand-side platform, after Amazon signed a similar deal with Disney in June (Brian Steinberg/Variety) from Techmeme RSS feed.
Amazon and Netflix partner to let advertisers buy Netflix ad inventory via Amazon's demand-side platform, after Amazon signed a similar deal with Disney in June (Brian Steinberg/Variety)
Brian Steinberg / Variety:
Amazon and Netflix partner to let advertisers buy Netflix ad inventory via Amazon's demand-side platform, after Amazon signed a similar deal with Disney in June — Amazon and Netflix are two of the major competitors in Hollywood's streaming wars, but in at least one instance, they're ready to team up.