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Safari Private Click Measurement and Firefox Privacy-Preserving Attribution from Michael Tsai RSS feed.

Safari Private Click Measurement and Firefox Privacy-Preserving Attribution

John Wilander (2021): A new, on-by-default feature called Private Click Measurement, or PCM, for privacy-preserving measurement of ad clicks across websites and from iOS apps to websites in iOS and iPadOS 14.5 betas. This didn’t attract a lot of attention at the time, but now it’s getting some criticism for being opt-out and somewhat hidden […]