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The iMessage Halo Effect from Michael Tsai RSS feed.

The iMessage Halo Effect

John Siracusa: The iMessage service is not so good that it makes the iPhone more attractive to customers. It’s the iPhone that makes iMessage attractive. The iPhone gives iMessage its cachet, not the other way around. […] Today, it still feels like the iPhone is carrying iMessage. Anecdotally, both my teenage children have iPhones, but […]