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Google AdSense Changes From CPC to CPM from Michael Tsai RSS feed.
Google AdSense Changes From CPC to CPM
Dan Taylor (via Hacker News): Today, website owners use a combination of direct sales, ad networks and sell-side platforms to sell their ad space, often using multiple technologies simultaneously. This is why we are making two changes: updating AdSense’s revenue-share structure and moving to paying publishers by impression. These changes will provide a consistent way […]