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Seth Godin on the Difference Between a Brand and a Logo from Daring Fireball RSS feed.
Seth Godin on the Difference Between a Brand and a Logo
Whole interview is good, but the part that really grabbed me starts at 3m:30s.
Godin: “If Nike opened a hotel, I think we would be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we’d have no clue. Because Hyatt doesn’t have a brand. They have a logo.”