Suzanne Vranica and Patience Haggin, reporting for The Wall Street Journal (News+ and Archive links):

Twitter Inc. is offering advertisers a new incentive in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion takeover.

The tech company is dangling free ad space by offering to match advertisers’ ad spending up to $250,000, according to emails reviewed by The Wall Street Journal. The full $500,000 in advertising must run by Feb. 28, the emails said.

Couldn’t happen to a nicer company.