I don’t know why people are poking fun at Cook’s flag-waving enthusiasm. This is Tim Cook when he’s very excited.

(Whole thing does make me wonder if it’s a sign that Apple is close to inking a deal to stream Formula 1 races on Apple TV. Update, Minutes Later: Welp, so much for that idea — Disney subsidiary ESPN just this weekend renewed the rights through 2025 for a purported $85M per year.)

Update: Ah, now it makes sense. I had forgotten that back in June, Apple Original Films landed a Formula 1 major motion picture, from director Joseph Kosinski (Top Gun: Maverick) and starring Brad Pitt. It’s being pitched as Top Gun: Maverick on a race track, in terms of verisimilitude and a visceral cinematic sense of speed and danger. Pitt was in attendance at the U.S. Grand Prix as well.