Brody Ford / Bloomberg:
Adobe ramped up its ads in 2025, spending $1.4B amid AI competition and Wall Street skepticism, a significantly higher share of sales than other tech companies  —  Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition …

The Information:
Sources: Amazon and OpenAI are discussing a deal that could require OpenAI to dedicate its researchers and engineers to developing customized models for Amazon  —  As Amazon weighs an equity investment of tens of billions of dollars in OpenAI, the companies are also discussing a commercial agreement …

Kate Clark / Wall Street Journal:
AI voice startup ElevenLabs raised a $500M Series D led by Sequoia at an $11B valuation, taking its total funding to nearly $800M, and reports $330M in 2025 ARR  —  The startup is increasingly joining with creative stars and expanding its work with business customers

Jennifer Pattison Tuohy / The Verge:
Amazon rolls out Alexa+ to all Prime members in the US via any Alexa-enabled device, Alexa.com, and the Alexa app, and launches a free tier for non-Prime users  —  Amazon's revamped AI-powered assistant is now available to everyone in the US, with new tiers that include a free option for non-Prime users.

Nioh 3 goes open-world for the first time in series history, meaning this sequel is bigger, bolder, and ultimately better.